▣ CI Introduction
·It is a symbol of visual communication that expresses it internally and externally based on the establishment of the values and visions pursued by Kirin Corporation.
▣ Brand Signature
1. Visual symbol "Giraffe-shaped alphabet K shape"
Giraffe, a symbol of non-violent dialogue
▶ With the largest heart among land animals,The non-violent dialogue, in which love and empathy are shared,
is called giraffe's language, meaning to look at the surroundings with high and long-mok.
· Symbol of emphasizing reliability and empathy
· Visualization of brand image with the symbolism of giraffe
· An enterprising, sweeping curve aesthetic
2. Typographic Watermark: "Kirin Inc."
· Consideration of reliability and clarity
· Expressing confidence in Kirin Computer
· Oullim font emphasizing harmony with customers
